Hearings aids have been around for over a century, with the first electronic devices introduced in the early 1900s. Since then, they have changed dramatically. A deeper understanding of the way our brains work, combined with innovations such as computers and microchips, have widened the possibilities.

What does this mean for better hearing? Hearing aids and other accessories are now designed to suit different ears and different lifestyles, with a more natural sound and less background noise.

It’s never been easier to stream audio directly from selected smartphones. Wireless technology found in modern hearing aids gives you the freedom to listen to your favourite songs, stream TV shows or phone calls.

Sometimes, life can get noisy. Noise reduction technology helps to make uncomfortable sounds, like the clatter of silverware, less intrusive. When you’re on the go and the weather picks up, wind noise reduction settings can also reduce discomfort.

Being able to hear friends and family is important. When there’s lots of background chatter, some newer hearing aids let you focus more on the person talking, allowing you to hear them more clearly.

When you’re out and about, GPS data means your hearing aids will remember your favourite locations and adjust things like the volume and noise reduction for you. So, whether you’re at work, the golf course or beach, you’ll hear sounds in like the way you like them.

Many hearing aid manufacturers also have their own app to give you even greater control. You can change volume or settings, check battery status, customise preferences, and even locate your hearing aids if they go missing.